Shortly after Katherine Wintsch returned from her second trip to the delivery room, her perceptions of the world around her began to change. The idealized visions of mom-dom that marketers and media were painting did not match the upside-down reality staring her in the face.
What became increasingly clear to Katherine was that it wasn’t that she was doing a sub-par job as a mom, but that this romanticized version of what motherhood can and should be existed only in some alternate universe. With that reality came opportunity.
In 2010, Katherine founded The Mom Complex, a global consultancy that helps companies like Walmart, Hasbro, and Kraft tap into the zeitgeist of contemporary motherhood and create game-changing products and services. The division was launched with a splash, with media seeking out Katherine for her unique perspective on marketing to moms.
A former senior VP and group planning director at The Martin Agency, Katherine developed strategy for WalMart, the world’s leading marketer to moms. She’s been featured in the New York Times, the Wall Street Journal, Fast Company, Forbes, the Huffington Post and on the Today Show.
Honored by the Advertising Women of New York with their “Changing The Game” award, Katherine is among Ad Age’s 40 under 40 and Business Insider’s 30 Most Powerful Women in Advertising.
See Katherine’s TEDxRVA 2013 talk here!