Deborah Adler is a designer, entrepreneur and mother of two. Her work is guided by the belief that meaningful innovation requires a deep understanding of the people at the heart of her design and the changing world that surrounds them. As the principal of DA Design, Deborah and her team pioneer self-initiated projects and work with clients to design experiences, change behaviors and improve outcomes.
Prior to forming her firm, Deborah partnered with Target to develop the ClearRx prescription packaging system. This work started as her MFA Design thesis at the School of Visual Arts and resulted in a completely reinvented pharmacy experience. Since then, she’s taken on design challenges that range from tackling the number one hospital acquired infection to re-imagining baby bottles as playful objects that connect with children. Always at the core of her work is the understanding that design can make a positive difference in people’s lives.
Deborah worked closely with Milton Glaser for five years as his senior designer. She has been featured in New York magazine, Glamour magazine, and the NBC Nightly News, and her work is in the permanent collection at the Museum of Modern Art in New York.
See Deborah’s TEDxRVA 2013 talk here!