The Experience


In the weeks leading up to the 2013 TEDxRVA conference, the Power Plant and surrounding area were being prepped for the big day. Artistic Director and local muralist, Ed Trask, teamed up with The Martin Agency and local brand experience shop, Release the Hounds, to create a collaborative chalk mural to kick off the event. Richmonders from across the city met at the 18th street flood wall in Shockoe Bottom and created a giant connect-the-dots art piece that featured the event theme of “create.”

This beautifully collective effort was captured on film and ultimately used as the intro for the event.